VisionsAndMissions

CocaCola-Mission: Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. •To refresh the world... •To inspire moments of optimism and happiness... •To create value and make a difference. CocaCola-Vision: Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. •People: Be a great place to work where people are inspired to be the best they can be. •Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. •Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. •Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. •Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. •Productivity: Be a highly effective, lean and fast-moving organization. Sony-Vision: “Sony is a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. Its music, motion picture, television, computer entertainment, and online businesses make Sony one of the most comprehensive entertainment companies in the world.” Sony-Mission: "To experience the joy of advancing and applying technology for the benefit of the public." ADM-Mission: To unlock the potential of nature to improve the quality of life. Ashland-Mission: We are a market-focused, process-centered organization that develops and delivers innovative solutions to our customers, consistently outperforms our peers, produces predictable earnings for our shareholders, and provides a dynamic and challenging environment for our employees. Amazon-Vision: "Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online." Amazon-Mission: "To build a place where people can come to find and discover anything they might want to buy online"